Built for Indian agencies running Google Ads + Meta Ads

Your clients ask “why don’t the numbers match?” You never have to answer that again.

ADsHisaab pulls data from Google Ads, Meta Ads, and GA4 — reconciles the numbers, finds the truth, and emails a branded PDF to your clients. Every week. Automatically.

Free for up to 3 brands · Setup takes 5 minutes · No credit card needed

ADsHisaab is an automated marketing reporting platform for Indian advertising agencies that reconciles Google Ads, Meta Ads, and GA4 data into branded PDF reports delivered on a weekly or monthly schedule. It uses GA4 as the ground truth to calculate discrepancy percentages — Google Ads overclaims by 10.7% and Meta Ads overclaims by 22.1% on average. Setup takes 5 minutes and saves agencies 6+ hours monthly.

Connects with the tools you already use

Google Ads
Meta Ads
Google Analytics

3 platforms

One dashboard

What is ad reconciliation?

Each platform counts conversions differently. Reconciliation finds the real number using GA4 as ground truth.

Google Ads

+10.7% overclaim

Meta Ads

+22.1% overclaim

GA4

Ground truth

Reconciled

One number your client trusts

The problem

Sound familiar?

Three platforms, three different numbers

Google Ads says 50 conversions. Meta says 80. GA4 says 62. Your clients ask "which one is right?" and you don't have a clean answer.

Hours wasted every month on reports

You open three tabs, export three CSVs, copy-paste into a spreadsheet, format it, add your agency logo, and email it. Every. Single. Month.

Clients losing trust over inconsistencies

When numbers don't match across platforms, clients question your data and your expertise. Reconciliation shouldn't be your problem to solve manually.

Reports that don't look professional

Copy-pasted screenshots and plain spreadsheets don't reflect the quality of your work. Your reports should look as good as your campaigns.

Forgetting to send reports on time

You're managing 10+ clients. Between campaign optimizations and client calls, reporting gets delayed. Clients notice.

No single source of truth

GA4 is the most accurate for conversions, but your team uses Google Ads numbers. Without a single benchmark, decisions are based on guesswork.

You didn't start an agency to spend nights on spreadsheets. We fix this.

How it works

How does ADsHisaab work?

1

Sign up & add brands

Create your agency account and add your clients as brands. Takes 2 minutes.

2

Connect platforms

One Google OAuth for Ads + GA4. One Meta OAuth for Facebook/Instagram Ads. 3 minutes.

3

Set your schedule

Choose weekly (Wednesday 8 AM) or monthly (3rd of month) delivery per brand.

4

Reports deliver themselves

ADsHisaab pulls data, reconciles numbers, generates PDFs, and emails them. You do nothing.

Features

What does ADsHisaab include?

Multi-platform reconciliation

Google Ads, Meta Ads, and GA4 data in one view. Discrepancies calculated automatically.

Branded PDF reports

Your logo + client logo. Professional A4 layout. Weekly summary or monthly full report.

Automated email delivery

Reports land in your client's inbox on schedule. No manual sending. No delays.

Weekly & monthly schedules

Weekly summary every Wednesday. Full monthly report on the 3rd. Per-brand control.

Multi-brand management

Manage all your clients from one dashboard. Each brand has its own integrations, schedule, and recipients.

Campaign performance ranking

Top 3 and bottom 3 campaigns ranked by CPA. Not just spend, actual efficiency.

The difference

ADsHisaab vs manual reporting

See how automated reporting compares to doing it by hand.

AspectManual ReportingADsHisaab ✓
Time spent monthly6+ hours per agency5 minutes setup, then zero
Number accuracyCopy-paste errors, manual reconciliationAutomated, GA4 as ground truth
DeliveryManual email, often lateAutomatic, never late
Multi-platform3 tabs, 3 CSVs, 1 spreadsheetAll 3 platforms in 1 dashboard
BrandingCopy-pasted screenshotsProfessional PDF with your logo

FAQ

Frequently asked questions

What is ADsHisaab?

ADsHisaab is an automated marketing reporting platform for Indian advertising agencies. It pulls data from Google Ads, Meta Ads, and GA4, reconciles the numbers, generates branded PDF reports, and emails them to clients on a weekly or monthly schedule.

Why do Google Ads and GA4 show different conversion numbers?

Google Ads and Meta Ads tend to overclaim conversions compared to GA4. On average, Google Ads overclaims by about 10.7% and Meta Ads by about 22.1%. ADsHisaab uses GA4 as the ground truth and calculates these discrepancies automatically.

How much does ADsHisaab cost?

ADsHisaab is free during the beta period. You can manage up to 20 brands per agency at no cost. No credit card is required. Paid plans will be introduced with 30 days advance notice.

How long does setup take?

About 5 minutes. Sign up, add your brands, connect your Google and Meta accounts via OAuth, and set your report schedule. Reports start generating automatically after that.

Which advertising platforms does ADsHisaab support?

Google Ads, Meta Ads (Facebook and Instagram), and Google Analytics 4 (GA4). One Google OAuth covers both Google Ads and GA4. A separate Meta OAuth covers Facebook and Instagram Ads.

How much time does ADsHisaab save?

Agencies typically save 6 or more hours per month. Instead of exporting CSVs, formatting spreadsheets, and manually emailing reports, ADsHisaab handles everything automatically on your chosen schedule.

Pricing

How much does ADsHisaab cost?

No hidden fees. No per-report charges. Just one plan.

Agency Plan

Freeduring beta

Up to 20 brands per agency

After beta: ₹999/month. You'll get 30 days notice before any charges.

  • Unlimited Google Ads + Meta Ads connections
  • GA4 integration with property selector
  • Weekly and monthly automated reports
  • Branded PDF with your agency logo
  • Automatic email delivery to clients
  • Discrepancy alerts (Google vs GA4, Meta vs GA4)
  • Campaign CPA rankings (top & bottom 3)
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